Reading your analytics

Every number in DropRoute is labelled with what it actually measures, and known bots, link-preview fetchers, and prefetches are excluded before anything is counted. A destination click is never renamed a stream — the word "stream" appears only when an authorized provider returned one.

1. 1

   Start on the overview

   Analytics opens on human visits, destination clicks, click-through rate, and unique visitors (an estimate, and labelled as one) for the window you pick, with the trend underneath. Hover any metric’s info icon for its exact definition.

   A second row carries bounce rate — the share of human sessions that left without a click, signup, or pre-save. A session is counted once, however many times its visitor loads the page, and the bounce figure is a share of sessions, not of visits — which is why the two denominators can differ. Alongside it sits filtered requests, the crawler and preview traffic excluded from every other figure, shown so the filtering is checkable rather than taken on faith. Below the trend, Activity by hour profiles the day in UTC, and a What stands out card restates the range’s most notable figures — ranked, compared, never invented. Quiet ranges produce no insights, and the card simply does not appear rather than reaching.

2. 2

   Let each tab answer its question

   Links: which pages earn attention. Campaigns: which channels earned the next dollar — and every link carries its own Campaigns tab for the same question about one release. Services: where this audience actually listens — and what should be first on the page. Locations, Devices, Referrers: who and from where — countries down to regions and cities, device types down to operating systems and browsers, referrers down to raw UTM values and campaign channels. Audience: signups, returning-fan rate, authorized provider events such as completed pre-saves, and the languages visitors browse in.

   Two honesty notes the screens repeat: the newer dimensions — regions, cities, languages, operating systems, browsers, UTM values, channels — began collecting on 27 July 2026, so older traffic shows nothing there. And age and gender are not collected at all: nothing in a click reveals them.

3. 3

   Watch release day live

   Within 72 hours of a release moment, the link’s page shows a live panel — the only surface that reads raw events rather than aggregates, because release day is the one day "what happened this hour" matters.

4. 4

   Share without handing out a login

   Analytics → Sharing (Artist Pro; creating or revoking a link needs the Admin role) creates a read-only report link for a manager or label contact: aggregates only, no fan data, revocable, optionally expiring. The URL is shown once — it is the key, so treat it like one.

   One consequence to know before it happens: if the workspace leaves Artist Pro, every shared link stops resolving at once, and it does so silently from the viewer’s side — they see the same neutral "not available" page a revoked link shows, indistinguishable from a revocation. If a manager or label depends on a link, tell them before you downgrade; nothing else will.

5. 5

   Export it — it is yours

   Analytics → Exports: CSV for every report from the Artist plan; JSON and the deeper dimensions — devices, referrers, regions, cities, languages, operating systems, browsers, UTM values, channels — from Artist Pro. Exports are per-member as well as per-plan: owners and admins always have them, and other members only when their membership carries the export grant. Each export reaches as far back as the plan’s analytics window — three months on Free, twenty-four on Artist, unlimited on Artist Pro and Label — and reads the same aggregates the screen shows, so a spreadsheet can never disagree with the dashboard it came from.