Reading your analytics

Every number in DropRoute is labelled with what it actually measures, and known bots, link-preview fetchers, and prefetches are excluded before anything is counted. A destination click is never renamed a stream — the word "stream" appears only when an authorized provider returned one.

1. 1

   Start on the overview

   Analytics opens on human visits, destination clicks, click-through rate, and unique visitors (an estimate, and labelled as one) for the window you pick, with the trend underneath. Hover any metric’s info icon for its exact definition.

2. 2

   Let each tab answer its question

   Links: which pages earn attention. Campaigns: which channels earned the next dollar. Services: where this audience actually listens — and what should be first on the page. Locations, Devices, Referrers: who and from where. Audience: signups and returning-fan rate.

3. 3

   Watch release day live

   Within 72 hours of a release moment, the link’s page shows a live panel — the only surface that reads raw events rather than aggregates, because release day is the one day "what happened this hour" matters.

4. 4

   Share without handing out a login

   Analytics → Sharing creates a read-only report link for a manager or label contact: aggregates only, no fan data, revocable, optionally expiring. The URL is shown once — it is the key, so treat it like one.

5. 5

   Export it — it is yours

   Analytics → Exports: CSV for every report, JSON and extra dimensions on Artist Pro. Exports read the same aggregates the screen shows, so a spreadsheet can never disagree with the dashboard it came from.