Numbers that say what they are.

Somebody will decide next month’s budget on what this dashboard says. That is why the definitions matter more than the charts: a tool that inflates “streams” out of clicks, or lets bot traffic pad the visits, is not flattering you — it is misallocating your money.

DropRoute’s analytics are built to be safe to decide on: every metric labelled with what it measures, non-human traffic excluded before anything is counted, and the word “stream” reserved for events a provider actually confirmed.

Use the word "stream" only for an event returned by an authorized provider or a contracted partner. Never infer it from a destination click.

A destination click means someone tapped a button. Whether they played anything, or stayed for thirty seconds, or already had the song saved, is not something a link can know. Any product that tells you otherwise is selling you a number it invented.

Crawlers, social previews, and link-prefetchers hit a public page constantly. Every request is classified before it is recorded, and the default figures exclude anything that is not likely to be a person. The raw request count is still available separately — it is useful for spotting a scraper — but it is never the number on the dashboard.

Raw event rows live ninety days on every plan and are then deleted. Hourly and daily aggregates are the permanent record, and every report outside the raw window reads them. So unlimited analytics history means unlimited aggregates, and DropRoute says so rather than implying it keeps every row forever at a price that could not pay for it.

One screen reads raw events: the release-day live panel, which shows the last sixty minutes and labels itself accordingly.

Everything on screen exports as CSV on any paid plan — daily totals, links, campaigns, services, countries — from the same aggregates the report reads, so a file can never disagree with the page it came from. See the plans.