Events & touring
One link per tour. Every fan lands on their date.
A tour is one campaign that has to work in twelve cities at once. The link in the bio, the QR on the poster, and the URL in the ads can all be the same address — one that shows each fan their date first and writes down which city, poster, and channel actually sent people to the ticket page.
The announce is one post; the tour is twelve cities
The moment a tour goes up, every city needs its own ticket URL — and every profile still offers exactly one link slot. So artists post a screenshot of dates with no links, or a ticketer page for one city that eleven cities’ fans bounce off. The fan in Berlin taps, sees São Paulo, and closes the tab.
A ticket link holds the whole tour behind one address: the full list of dates, each with its own ticket destination, and territory rules that put the visitor’s own show first. Announce once, and the same link is right in every city it lands in.
Where the buttons lead
Ticketmaster, Eventbrite, Songkick, and Bandsintown URLs are recognised and cleaned of tracking clutter, and any box office or venue URL works as a destination alongside them. DropRoute routes and measures; the ticketer sells. No inventory, no fees on your tickets, and no pretending a click is a sale.
The poster is a measurable channel
Print has always been the channel nobody could count. A QR code on a DropRoute link changes that: scans are counted per link over a rolling 90-day window, and with a campaign variant per poster site, the train-station wall and the venue noticeboard become two numbers you can compare before paying for either again.
The code encodes the short link, never the ticket URL directly — so the poster printed in March still works after the show sells out, moves, or adds a second night.
What a tour gets
Ticket pages
A dated list of shows — venue, city, a ticket button per date, a sold-out badge when it applies, and an add-to-calendar link that works without a script.
Routing by territory
Scope a destination to countries and it replaces the worldwide one there. The Berlin fan meets the Berlin date’s ticket page; everyone else sees the tour.
QR codes with scan counts
Free on every plan. The studio overlays your logo, checks scannability before you print, and reports scans per link over a rolling 90-day window.
Per-city campaign URLs
From the Artist plan, one link becomes variants — a QR per poster site, a URL per city’s ads — each with UTM fields that survive the redirect, all reporting into one page.
An announce list
Email capture with the consent wording stored as evidence, so the next tour is announced to people who asked. 500 records free, 10,000 on Artist, 50,000 on Artist Pro.
Reports you can hand over
Visits, clicks, and click-through rate by country, device, and referrer, with an hourly profile. On Artist Pro, a read-only report link a venue or sponsor can open without an account.
After the tour, the list remains
The hardest audience to reach is the one that already came. An email block on the ticket page collects the fans who wanted a date that sold out, or a city the routing skipped — with consent recorded as evidence, and an export that means the list is yours to take to the next announce. That list is the difference between starting the next tour from zero and starting it from the last one. Plan limits are stated plainly.
Questions
Does DropRoute sell the tickets?
No. The buttons route to where tickets are actually sold — Ticketmaster, Eventbrite, Songkick, Bandsintown, or any box-office URL — and DropRoute measures which city and channel clicked. Sales numbers live with the ticketer, and DropRoute does not estimate them from clicks.
How does a fan in Berlin see the Berlin date?
A destination can be scoped to specific countries, and a country-scoped destination replaces the worldwide one for visitors there. When a visitor’s country cannot be determined, they see the worldwide default rather than a guess.
Can the promoter or venue see the numbers?
On Artist Pro, yes — as a shareable read-only report. They see the same figures you do, each labelled with what it counts, and nothing they open can change the campaign.
What happens to posters when a show moves?
Nothing, which is the point. The QR code encodes the DropRoute address, not the ticket URL, so when the date changes or the venue upgrades, you edit the page and every printed poster follows.
Put the tour behind one address
List the dates, scope each to its territory, and print the QR once. Free plan, no card required.