Guides9 min read
How to make a pre-save link — and what pre-save actually does
What a pre-save campaign really is, what it can and cannot do for a release, and how to set one up honestly.
Guides
Music campaigns, without the hype
What smart links, pre-saves, and campaign metrics actually do — written by the people building the measurement, held to the same honesty rules as the product.
- Guides8 min read
Smart links vs bio links: which one your release needs
The two link types solve different problems. Most artists need both — but not for the same job.
- Release strategy9 min read
The release-day checklist for independent artists
Everything that should be true by midnight on release day, in the order it should become true.
- Analytics9 min read
What music link analytics actually measure — and what they cannot
Visits, clicks, sessions, and "streams": what each number in a link tool really is, and the questions each one can honestly answer.
- Analytics8 min read
UTM tags for music campaigns, explained
A working scheme for tagging music campaign traffic so that "which channel worked" has an answer you trust.
New guides land as the product grows — subscribe by RSS. No guide here will ever promise streams, growth, or algorithms tamed; that is not how any of this works, and saying so is the point.