Built for the artist paying for it.

An independent artist releasing four singles a year needs one address per release, a page that loads on a phone, and a straight answer about what happened. That is not an expensive product to run. It is frequently an expensive product to buy, and the price is rarely about cost — it is about which feature has been placed behind which gate.

The pattern is familiar: your own fan list held behind an upgrade, an export that takes a support ticket, a custom domain treated as an enterprise concern, and a dashboard that shows you a number without telling you what it counts.

Gate what costs money to provide — stored fan records, months of analytics history, scheduled jobs that call other companies’ APIs, additional workspaces. Do not gate what is nearly free — a custom domain, routing rules, tracking pixels, exports.

The result is a paid tier that starts at less than most competitors charge for the ability to remove someone else’s logo from your own page. The plans are here.

It will not call a destination click a stream. It will not show an uptime percentage it has not measured. It will not hold your email list hostage, or charge you to leave with it. It will not put a fake green dot on a status page.

These are not marketing positions; they are constraints written into the code. The metric definitions on the analytics page are imported from the same module the product renders in its tooltips, so the claim and the behaviour cannot drift apart.

Subscriptions. There is no advertising, no data sale, and no arrangement where a streaming service pays for placement on your page. Your fan list is not a product being resold to anyone, including to you.

DropRoute is early. Some of what the specification describes is built and running; some is not yet. The status page reports what it can genuinely check, and the help pages say plainly where something is planned rather than present.