Help · Configuration
Plans, billing, and what happens at the limits
What each plan gates, what happens when you hit a limit, and what a downgrade actually does to your data.
5 min · matches the current product
DropRoute gates only what carries real cost: active links, fan records, analytics retention, seats, workspaces. Cheap capability is not artificially fenced. And one rule holds everywhere: a downgrade freezes features, never deletes data.
Know your lever
Free: 5 active links, 500 fan records, 90 days of analytics display. Artist adds unlimited links, a custom domain, routing, and pixels. Artist Pro adds pre-release, A/B testing, and shareable reports. Label adds workspaces, seats, cross-workspace reporting, shared templates, and webhooks. The full matrix lives on the pricing page and does not have an asterisk.
What hitting a limit looks like
At the link limit, publishing a new link asks you to archive one or upgrade — published links keep serving. At the fan-record limit, the signup form tells fans to try later rather than silently discarding them, and tells you loudly.
Downgrading, honestly
Before you confirm a downgrade, DropRoute shows the real consequences with numbers: which links would pause, how many fan records are over the new cap, which seats go, how much history stops being displayed. Nothing is deleted — over-limit data freezes and unfreezes if you return. Analytics history beyond a plan’s display window still exists; the plan gates the window, not the record.